Ternaktif Feed Innovation
- Juli 20, 2025
- 4 min read
In an effort to achieve our simple yet great dream: to optimize the potential of Indonesia’s natural resources, we began our venture in a new field one of the most fundamental links in the food supply chain: livestock feed.
The early journey of this research took us to one of the regions with a large livestock population in West Java, namely Bogor, specifically in the Puncak 2 area. It was there that we met a figure who later became an important part of this story: Yadi Satriadi, known in his community as the “Feed Doctor.” Since the 1990s, he has had an extensive career in livestock farming, starting as a livestock supervisor in Australia to formulating feed with a formula that utilizes unexpected yet highly nutritious ingredients.
Our research focused on the laying hen feed formula he developed. Based on his experience, this formula is able to extend the productive period of hens, restore sick hens that no longer lay eggs, and even extend their productive lifespan from the average of two years to three or four years. All of this is achieved only by using materials that are often considered “waste.”
To prove it, together with students from Telkom University, we conducted a trial on 100 sick hens for three full months in a simple chicken coop. The results were astonishing, with very significant recovery progress. It turned out that by using ingredients such as leftover biscuits, noodles, and tofu dregs, when formulated by an expert, it could not only significantly reduce production costs but also restore the quality and productivity of the hens. Hens that should no longer be laying well and are usually culled were able to lay eggs again with the same quality, or even better
Moreover, the quality of the feed formulated by Mr. Yadi Satriadi was clearly evident during demonstration plots conducted with several farmers in Tasikmalaya. The chickens tended to be more eager and enthusiastic in consuming the feed formulated by the “Doctor” compared to the commercial feed available on the market.
Seeing this extraordinary potential, we decided to professionally package the formula, establish a brand identity, and send samples to several farmers in West Java. The response we received was very positive, with all sample recipients deciding to order our feed in their next farming cycle.
Seeing this extraordinary potential, we decided to professionally package the formula, establish a brand identity, and send samples to several farmers in West Java. The response we received was very positive, with all sample recipients deciding to order our feed in their next farming cycle.
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